MARKETING SPECIALIST

Job Objectives:

Development of strategy-led products and corporate brand marketing concepts to create a niche and build equity for the Microfinance Bank in the sub-sector to increase product patronage, corporate brand positioning, and top-of-mind awareness.

Duties and Responsibilities:

• Research and analysis of a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, consumer behaviours, and demographic data.
• Works with products and service process owners to develop go-to-market winning strategies for delivering on the products’ marketing objectives.
• Identifies the appropriate media channels where each product or service’s marketing materials can be cost-effectively delivered to the public.
• Involves in the New Product Development (NPD) process, and enforces brand marketing guidelines throughout each product lifecycle to ensure the product is relevant at each phase.
• Provide expert direction and insight to marketing staff members throughout each project or campaign.
• Acts as a go-to resource for up-to-date, accurate research and market information.
• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.
• Adjusts marketing plans as needed in response to data tracking efforts.
• Engage with relevant stakeholders i.e. strategy, customer experience management retail banking, operations, and e-channels to co-create an Omni-channels experience.

Job Requirements:

1. First degree in Marketing, Business Administration, and related courses. Additional professional qualifications in marketing, strategy, and business analysis are a plus.
2. Minimum of 6 years relevant experience.
3. Hands-on sales and marketing knowledge.
4. Data analysis, interpretation and reporting.
5. Critical and practical knowledge of digital and social media marketing and engagement.
6. Proficiency in the use of Microsoft Office programs (Excel & PowerPoint) and other packages.
7. Strategic thinking and being proactive.
8. Innovativeness.

How To Apply

Interested and qualified candidates should send their CVs to [email protected] using the job title as the subject of the application.