DIGITAL BRAND & PRODUCT GROWTH MANAGER

Job Objective/Summary:

Responsible for developing digital marketing strategies and tactics to promote the bank’s products and services to key target audiences with evidence of measurable impact.

Duties and Responsibilities:

  • Developing the bank’s digital strategy.
  • Develop and update Digital and social media marketing policies.
  • Research and online competition analysis.
  • Online stakeholder engagement.
  • Products and services online marketing/sales tactics development.
  • Customer digital onboarding and life cycle journey management.
  • Website management.
  • Digital and social media audit.
  • Online creative content strategy development and curation.
  • Corporate digital brand promotions.
  • Online and digital monitoring, evaluation and reporting.
  • Online digital advertising.
  • Creating of online asset.
  • Identifying strategic Digital & Social media partnerships.

Job Requirements:

  • First Degree in Marketing, Mass Communications, Public Relations, or other related courses.
  • Minimum of 4 years of hands-on experience gained within a structured corporate institution or Digital Marketing agency environment.
  • Excellent understanding of the application of digital and social media to brand positioning and product promotions for profitability is highly required.

How To Apply

Interested and qualified candidates should send their CVs to [email protected] using the job title as the subject of the application.

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