MARKETING MANAGER

Job Objective: 

Development of strategy-led products and corporate brand marketing concepts to create a niche and build equity for the Microfinance bank in the sub-sector to increase product patronage, corporate brand positioning, and top-of-mind awareness.

Duties and Responsibilities: 

• Research and analysis of a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, consumer behaviors, and demographic data.
• Works with products and service process owners to develop go-to-market winning strategies for delivering on the products’ marketing objectives.
• Identifies the appropriate media channels where each product or service’s marketing materials can be cost-effectively delivered to the public.
• Involves in the New Product Development (NPD) process, and enforces brand marketing guidelines throughout each product lifecycle to ensure the product is relevant at each phase.
• Provides expert direction and insight to marketing staff members throughout each project or campaign.
• Acts as a go-to resource for up-to-date, accurate research and market information.
• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.
• Adjusts marketing plans as needed in response to data-tracking efforts.
• Engage with relevant stakeholders i.e. strategy, customer experience management, retail banking, operations, and e-channels to co-create an omnichannel experience.

Key Performance Indicators:

• The existence of a robust product and services marketing strategy and plan.
• Quality and timeliness of go-to-market with product and service offerings.
• Quality, volume, and frequency of research report.
• Timeliness and quality internal product knowledge information dissemination.
• Number of new ideas provided, accepted, and implemented.
• Key competition insights and adoption of new thinking.
• Increase in the number of e-products adopted and accounts opened.

Job Requirements: 

1. A First degree in Marketing, Business Administration, and related courses (Additionally, professional qualifications in marketing, strategy, and business analysis).
2. Minimum of 6 years relevant experience.
3. Understanding of the nature and dynamics of policy impact on the business environment.
4. Hands-on Sales and marketing knowledge.
5. Critical and practical knowledge of digital and social media marketing and engagement.
6. Data analysis, interpretation, and reporting.
7. Proficiency in the use of Microsoft Office programmes (Excel &PowerPoint ) and other packages
8. Great interpersonal skills.

How To Apply

Interested and qualified candidates should send their CVs to [email protected] using the job title as the subject of the application.