Marketing Manager

Job Description

Job Title: Marketing Manager

Department: Sales & Marketing

Reports To: Managing Director & Asst. General Manager

Location: Mainland, Lagos.

Overall Purpose of the Role

The Marketing Manager is responsible for developing, implementing, and managing effective marketing and sales strategies for the company’s polythene and plastic products. The role focuses on expanding market share, strengthening brand presence, driving revenue growth, and maintaining strong relationships with distributors, wholesalers, and key customers. The Marketing Manager ensures that company products remain competitive, visible, and aligned with customer needs while supporting the organization’s overall business objectives.

Key Responsibilities / Principal Accountabilities

Marketing Strategy and Business Development

1. Develop and implement comprehensive marketing and sales strategies for polythene products in line with company goals.
2. Identify new markets, customers, and distribution channels to expand product reach and increase market penetration.
3. Conduct market research to analyze customer needs, competitor activities, pricing trends, and industry developments.
4. Recommend product positioning, pricing strategies, and promotional activities to improve competitiveness.
5. Support the introduction of new products and product variations based on market demand.

Sales Management and Revenue Growth

1. Drive sales growth by setting targets and monitoring performance against agreed sales objectives.
2. Manage and supervise the sales and marketing team, including field marketers and distributors.
3. Develop and maintain strong relationships with key customers, distributors, wholesalers, and dealers.
4. Negotiate sales contracts, pricing agreements, and supply terms in collaboration with management.
5. Ensure timely collection of payments and manage customer credit in coordination with finance/accounts.

Branding, Promotion, and Communication

1. Plan and execute promotional campaigns, trade promotions, and brand visibility activities.
2. Ensure consistent brand messaging across all marketing materials and customer touch-points.
3. Represent the company at trade fairs, exhibitions, and industry events.
4. Coordinate advertising, merchandising, and customer engagement initiatives.

Customer Relationship Management

1. Monitor customer satisfaction levels and address complaints or feedback promptly and professionally.
2. Work closely with production and logistics teams to ensure product availability and timely delivery to customers.
3. Maintain accurate customer and sales records, forecasts, and market intelligence reports.

Reporting and Performance Monitoring

1. Prepare regular sales and marketing reports, forecasts, and performance analysis for management review.
2. Track marketing expenditure and ensure cost-effective use of resources.
3. Evaluate marketing campaigns and sales strategies, adjusting plans based on performance data and market trends.

Compliance and Organizational Support

1. Ensure all marketing and sales activities comply with company policies and relevant regulations.
2. Support the company’s strategic objectives by aligning marketing initiatives with overall business plans.
3. Perform any other duties as may be assigned by Management.

Key Competencies and Skills

• Strong understanding of the manufacturing and FMCG / industrial products market, especially polythene and plastic products.
• Proven ability to develop and execute effective marketing and sales strategies.
• Excellent negotiation, persuasion, and relationship-management skills.
• Strong analytical skills with the ability to interpret market and sales data.
• Good leadership and team management capabilities.
• Excellent communication and presentation skills.
• High level of integrity, professionalism, and result orientation.
• Ability to work under pressure and meet sales targets.

Qualifications and Experience

• Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Professional marketing certification will be an added advantage.
• Minimum of 5–8 years relevant experience in marketing or sales, preferably within a manufacturing or plastic/polythene company.
• Proven track record of achieving sales growth and market expansion.

How to Apply

Interested and qualified candidate should apply using the link below: https://bit.ly/3MchjPI