BUSINESS MANAGER (HMO)

Job Description

Job Title: Business Manager (HMO)

Location: Ibadan, Oyo State
Industry: Health Maintenance Organization (HMO)
Employment Type: Full-Time
Salary: Competitive and obtainable

Job Summary

The Business Manager will be responsible for driving business growth, enrollee acquisition, and brand visibility for a leading Health Maintenance Organization (HMO). The role focuses on marketing strategy execution, business development, client acquisition and retention, and stakeholder relationship management, while ensuring full compliance with NHIA regulations.

The ideal candidate is a strategic and results-driven professional with strong experience in healthcare, insurance, or related sectors, and a proven ability to grow market share and revenue.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement effective marketing and business growth strategies across individual, family, SME, and corporate segments.

• Conduct market research to identify customer needs, trends, and competitive insights.

• Plan and execute integrated marketing campaigns using both traditional and digital channels.

Business Development & Client Acquisition

• Identify, pursue, and secure new corporate, retail, and government-related health insurance accounts.

• Conduct client presentations, product demonstrations, and sales pitches.

• Manage lead generation, follow-ups, and conversion to meet enrolment and revenue targets.

Brand Management & Corporate Communication

• Ensure consistent brand messaging and visibility across all platforms.

• Oversee the development of marketing materials including proposals, brochures, and digital content.

• Represent the organization at industry events, exhibitions, and stakeholder engagements.

Digital Marketing & Analytics

• Manage digital marketing initiatives including social media, email marketing, SEO, and online advertising.

• Track performance metrics and analyze campaign effectiveness to improve lead generation and engagement.

Product Development & Market Positioning

• Collaborate with Operations and Product teams to design health plans aligned with market needs.

• Continuously review pricing, benefits, and competitiveness of HMO products.

Client Retention & Relationship Management

• Implement customer retention strategies to improve satisfaction and reduce churn.

• Work closely with customer service and provider relations teams to resolve escalated issues.

Reporting & Compliance

• Prepare regular reports on business performance, enrolment growth, and ROI.

• Ensure all marketing and sales activities comply with NHIA regulations and ethical standards.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Public Health, or a related field.

• MBA or relevant postgraduate qualification is an added advantage.

• Minimum of 7 years’ relevant experience in marketing or business development, preferably within HMO, healthcare, insurance, or financial services sectors.

• Proven track record of achieving sales and enrolment targets.

• Strong understanding of the Nigerian health insurance landscape and NHIA guidelines.

• Excellent communication, presentation, and negotiation skills.

• Strong analytical, strategic planning, and leadership abilities.

• Proficiency in digital marketing tools and CRM systems.

• High level of professionalism, creativity, and relationship-building skills.

Compensation & Benefits

• Competitive salary with performance-based incentives.

• Health insurance coverage.

• Transport and fieldwork allowances.

• Professional development and training opportunities.

• Pension and other statutory benefits.

How to Apply

Interested and qualified candidates should send their CVs to: [email protected] using Business Manager (HMO) as the subject of the email