Business Development Manager

Department: Sales


Reports To: Chief Operating Officer

Directly Supervises: Marketers


Banks/Financial Institutions, Statutory/Regulatory bodies, LEAD ESC Clients ‘Finance Representatives’, Vendors


To develop strategies and implement solutions for MFI, thereby generating new businesses and increasing the overall organization’s market share. This job holder is responsible to provide outstanding customer service to MFI clients by developing effective customer service procedures, implementing customer loyalty programs, and setting customer satisfaction goals

The job holder will direct, administer, and coordinate all marketing activities in accordance with policies, goals, and objectives established by the Management of MFI.


Development of business solutions

  • Brainstorms with the Marketing team to create new business strategies
  • Identifies sales and services that would appeal to old and new clients
  • Finds and follows new sales leads
  • Develops ways to improve the customer experience and build brand loyalty
  • Researches the MFI market and industry trends
  • Develops customer satisfaction goals and coordinate with the team to meet them on a steady basis
  • Assesses Microfinance services statistics and prepares detailed reports on findings
  • Stays informed on the latest industry techniques and methods
  • Stay informed and provide reports on the microfinance marketplace in Nigeria, including changes to the regulatory environment
  • Prepares annual budget for the department and tracks expenses relating to the budget.

Generation of New Sales Leads

  • Generates sales leads, building sustainable relationships with clients
  • Arranges business meetings and one-on-one conversations with prospective clients
  • Reports back to the management on sales lead results
  • Prepares sales contracts; following company rules and guidelines

· Communicate to the team about innovations, and how they can be used to leverage marketing efforts.

Client Management

  • Negotiates loan facilities with clients
  • Builds trust and long-term relationships with clients/customers
  • Develops ways to improve the customer experience and build brand loyalty
  • Responds to customer service issues in a timely manner
  • Creates effective customer service procedures, policies, and standards
  • Achieves client’s expectations and satisfaction
  • Manages clients’ accounts and database
  • Handles customers/clients issues and complaints
  • Develops customer satisfaction goals and coordinates with the team to meet them on a steady basis
  • Implements effective customer loyalty programs
  • Delivers a comprehensive service to inquiring customers
  • Delegates certain customer enquiries to specific teams

Management of Business Development and Marketing Team

  • Supervises day-to-day operations in the marketers
  • Motivates team members to exceed expected goals
  • Hires and trains new customer service executives
  • Manages the approved budget of the sales department

Documentation of Sales and Clients Records

§ Manages records of sales, revenue, and other important data

§ Maintains accurate records and document all customer service activities and discussions

§ Keeps a record of customer interaction and details of actions taken


• 100 New Customers Quarterly

• Engaged Qualified Leads in Sales(20 Qualified Leads Quarterly)

• 90% of old customers retained every new quarter

• Net Promoter Score(30% New Clients by Recommendations)

• 20% Cost of Sales Follow Up

• 20% Time Spent on Sales Follow Up

• 95% Accuracy of sales report

• 50% Gross Profit Margin from Sales

• 80% Growth in the Company Revenue

• Average receipt Resolution Time

• Business Knowledge Assessment

• 50% Staff Turnover

Job Requirements


  • Bachelor’s degree in Business Administration or related fields


  • A minimum of 5 years proven experience as a Business Dev./Customer Service Manager in the banking industry
  • Proficiency in Microsoft Office and customer service software

Knowledge Skills & Competencies

  • Excellent verbal and written communication skills
  • Self-motivated and self-directed
  • Goal-oriented, organized team player
  • Ability to mentor and lead team and staff
  • Eager to expand the company with new sales, clients, and territories
  • proven sales results
  • Computer literacy
  • Good understanding of management practices and techniques
  • Excellent leadership and interpersonal skills
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LEAD ESC LIMITED will never ask applicants to pay any fee or otherwise. As an equal opportunity employer and employment agency, we will not discriminate on the basis of gender, age or race. We thank all applicants for their interest but ONLY candidates under consideration will be contacted directly for further evaluation.